Friday, September 03, 2010
   
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How We Work - Promos

A promotional video for your business, product or service is a great idea!

Before we touch a camera, we'll want to know all about your business, your customers and your competition.

That may sound strange, coming from a video production company, but you see - we're marketing consultants too.  What's the point of producing a beautiful, professional video if its purpose is to increase sales and it isn't put together by a marketing expert?

You've seen them - well-done videos and web sites that miss the mark because the person who produced the video or built the website - though perhaps very skilled in their field - didn't have a clue about marketing.

That's kind of like building a beautiful, futuristic automobile that doesn't run!

We'll find out what your goals are then help you put together an outline for your promotional video.  From there, we'll work on a storyboard and a script.

By the time we come to shoot, we'll all know exactly what we're going to do, though we may shoot a few variations and decide later on the best takes.

If you're going to be the on-screen spokesperson, we'll help put you at ease and you'll have a teleprompter so you won't have to memorize any lines.  If you need a spokesperson, whether on-screen or voice-over, we can do that with no extra charge.

When we've finished editing, we'll post an online approval copy or send you an approval dvd.  You'll have ten days to review the video and request any changes.  Up to one hour of editing changes may be done at no charge.  After that, our normal rates apply, but it is good to note that nobody has requested more than an hour's worth of editing changes in several years!

Your promotional video will make your cash register ring.  That means that you're losing money every day you delay, so let's get started!

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